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General4 min read · Jun 2026

What “Verified Premium” actually means

Reviews are gameable. Verification isn't. A walk-through of the eight-stage accreditation behind every Verified Premium badge — and why it matters when you're choosing a builder.

What “Verified Premium” actually means

Reviews vs verification

Star ratings can be bought, gamed or selectively shown. Verification is a documentary check that either passes or it doesn't. Compare Builders verifies both sides — the builder's credentials and the homeowner's identity and budget — so neither party is dealing with a stranger.

The eight checks behind the badge

  • Companies House — the trading entity and its directors are real and current.
  • Public liability insurance — confirmed directly, with the cover amount and expiry on record.
  • VAT registration status.
  • Trade-body membership — verified against the relevant body.
  • Reputation & Trust Portfolio — photo-verified work, public reviews and rated Compare Builders jobs.
  • Right to work on the principal — confirmed alongside their photo-ID.
  • Government photo-ID check on the principal — they're working in your home.
  • Independent financial-standing check on the company.

Why it's public

The whole set is re-verified every year — the badge can lapse, so it stays honest. And every Verified Premium builder has a public verification page at /verify/CB-XXXXX. Anyone — you, your solicitor, a neighbour — can independently check the status. Trust you can audit beats trust you have to take on faith.

Ready to put this into practice?

Tell us about your project and get matched with verified builders — or check any builder by their CB number.